Typography
Kantumruy Pro
A single expressive family carrying the full weight of the brand — from bold display headlines to delicate light body copy. All weights from Google Fonts.
Display / Hero
Kantumruy Pro Bold — 700 — Tracking −3%
Just add h2o.
Heading 1
Bold 700 — 52px — Tracking −2.5%
Fearless thinking,
faster results.
Heading 2
Bold 700 — 36px — Tracking −2%
Creative without the complications.
Heading 3
Bold 700 — 24px — Tracking −1%
We remove the hoops, not the ambition.
Body Regular
Regular 400 — 16px — Leading 1.7
We're h2o creative — a studio built on the belief that great creative work shouldn't come wrapped in complexity. We think clearly, move quickly, and deliver ideas that land.
Body Light
Light 300 — 16px — Leading 1.7
Supporting copy, longer-form descriptions, captions and secondary information. Light weight keeps the page breathing without sacrificing readability across all sizes.
Label / Tag
SemiBold 600 — 10px — Tracking 22% — All Caps
Brand Identity · Strategy · Digital · Campaign
Caption
Light 300 — 13px — Tracking 4%
Image credits, footnotes, metadata and supplementary information.
Type Scale Reference
96px / Bold
Aa
52px / Bold
Aa
36px / Bold
Aa
24px / Bold
Aa
16px / Regular
Aa — The quick brown fox
16px / Light
Aa — The quick brown fox
13px / Light
Aa — Caption text example
10px / 600 Caps
Label / Tag / Eyebrow