Icon System
Our base icon collection uses Font Awesome 5 Pro — a consistent, comprehensive library spanning solid, regular, and light weights. Icons should always feel purposeful, never decorative for its own sake.
Font Awesome 5 Pro provides three primary styles — Solid (fas), Regular (far), and Light (fal) — plus Brands (fab). Use Solid for UI actions and emphasis, Regular for supporting contexts, and Light for decorative or large-scale usage.
Always pair icons with a text label where space allows. Icons used alone must include an aria-label. Maintain consistent weight within a single view — don't mix Solid and Light in the same component. Scale icons to match surrounding type size.
Size Scale
Colour Usage
Marketing & Growth
Digital & Tech
Communication & CRM
Creative & Content
UI & Navigation
UI Components
Core interface components following the brand's minimum 24px radius system. Pill variants for primary actions, rounded for contained components.
Buttons — Primary
Buttons — Dark
Buttons — Secondary / Muted
Buttons — Highlight
Tags & Badges — Pill
Tags & Badges — Rounded
Form Inputs
Dividers
Standard
Gold Accent
Cards
Branding
Complete brand identity design — from strategy and naming through to full visual system rollout.
Campaign
Ideas-led campaign work across digital, print, OOH and experiential with measurable impact.
Strategy
Positioning, messaging architecture, and audience insight that gives every creative decision a reason.